Lion's Head above Bantry Bay, Cape Town, at golden hour, from the air
Magnetic South

Ryan Joffe

瑞安·乔夫

Founder, Magnetic South Buying in China for buildings in Southern Africa.

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We buy for buildings because we build them.

Magnetic South buys furniture, building materials, lighting and building technology direct from the factories that make them, for developers, contractors, hotels and retailers across Southern Africa. Every order is specified the way an owner would, inspected before it ships, and priced landed: freight, duty and VAT included.

Five buildings, transformed

Each was bought tired, dated or vacant, then rebuilt. Drag across the photo to see Kloof Street Village before.

Kloof Street Village today, from the air: the Kloof Street Hotel with added floors and a rooftop pool
The same corner before: a tired cream commercial block
Before After
Kloof Street Village, Gardens. A furniture warehouse, now the Kloof Street Hotel.
The Kloof Street Hotel at dusk, with ground-floor restaurants

Kloof Street Village

A furniture warehouse turned boutique hotel: added floors, a rooftop pool and a new façade.

Gardens, Cape Town. Operating.

Lounge and dining space at 14 Kloof Street with copper pendant lights and glazed doors to a terrace

14 Kloof Street

A dated office block rebuilt as offices, co-working, a restaurant and a rooftop terrace.

Gardens, Cape Town. Delivered and let.

A sunlit co-working floor at 20 Kloof Street with woven baskets on the wall

20 Kloof Street

An ageing block turned office, residential and hospitality precinct.

Gardens, Cape Town. Delivered and let.

The restored white façade of 3 Rheede Street with Table Mountain behind

3 Rheede Street

A century-old assembly hall, bought on auction and restored as a workspace.

Gardens, Cape Town. Restored and let.

Haldane on Salt River Road: a terracotta and black building with full-height glazing and palm trees

Haldane

A vacant marine-supplies warehouse rebuilt as a design-led commercial building.

Salt River Road, Cape Town. Delivered.

How an order runs

  1. SpecifyDrawings and finish schedules become factory-ready specs, checked against SANS and NRCS rules before anything is quoted.
  2. SourceQuotes direct from specialist factories, compared side by side on landed cost.
  3. VerifyFactory audits, signed golden samples, and inspection before anything ships.
  4. ConsolidateMany suppliers, one container, export papers right the first time.
  5. LandFreight, SARS clearance, duty and VAT handled, and delivered to site.

What we buy

Penthouse bathroom at The Rockefeller with terrazzo-look porcelain, a freestanding bath and matt black fittings
A penthouse bathroom at The Rockefeller: porcelain, sanitaryware and fittings, the first things we buy.
  • Build建材Tile, sanitaryware, aluminium windows, stone
  • Interiors家具Furniture, FF&E, joinery
  • Stay公寓整装Turnkey packs for short-stay apartments
  • Light灯饰Architectural and decorative lighting
  • Power新能源Solar, storage, EV charging
  • Park智能泊车Automated parking, number-plate gates
  • Secure安防CCTV, access control, smart building
  • Screen显示屏LED billboards and digital signage
  • Capture测绘3D scanners and survey drones
  • Textile纺织Fabrics, hotel linen, workwear
  • Retail商业空间Shopfitting and restaurant fit-out
Living room of the penthouse at The Rockefeller
Penthouse living room, The Rockefeller.

Built, owned and operated in Cape Town since 2012

  • R500mThe RockefellerForeshore, Cape Town. Best High-Rise Development in South Africa, African Property Awards.
  • 51The WarwickApartments in Green Point: a heritage mansion joined to a new building.
  • 4Garment manufacturingCountries: China, Mauritius, Madagascar and South Africa.
The lobby of The Rockefeller with a sculptural white stair and gold tiled wall
The Rockefeller, Foreshore. Opened December 2021.
The Warwick under construction in Green Point, Cape Town, seen from a drone
The Warwick, Green Point, under construction.
Bantry Bay and Sea Point, Cape Town, from the air at golden hour
The Atlantic Seaboard, Cape Town.

In planning

  • 170Sea PointApartments, the largest scheme in the pipeline.
  • 50RocklandsApartments.

Alongside them, luxury houses finished to the top of the market, and restaurants whose kitchens, bars and dining rooms have to open on time. That is 220 kitchens, 220 front doors, and every tile, tap and light fitting in between. The first containers are our own.